This is a neatly conceptualized new ad for "Puma : Lift," presented by the NYC-based ad agency Droga5.
The concept of the video is compelling: take a large room and fill it with objects; paint the walls and all of the objects white. Next, throw in two people. In this case: a stylish, Puma-clad (of course) couple. Then, create images that are ready to be projected, showcasing various environments.
When all of this fancy (and arduous) groundwork is done, cue the sexy, beat-laden song "Underwear" by The Magnetic Fields* and get ready for some pristine synchronization. Synch: the start of the music- to the choreography of the people-to the movements of the projected images; so, the couple start moving seamlessly through a colorful collection of "virtual sceneries." You got it? Now keep it going for the duration of the song, and POOF! you have an ad.
The set-design, stills, projection and hints of what almost look like animation, are pretty stellar; and the ad has definite potential to inspire others to take this concept and really blow viewer's minds.
I am interested in seeing what some others do with the idea.
Take a look and have a listen:
*Off of 69 Love Songs, Volume I I I
A pretty girl in her underwear
A pretty girl in her underwear
If there's anything better in this world
who cares
La mort, c'est la mort
mais l'amour, c'est l'amour
La mort, c'est seulement la mort
mais l'amour, c'est l'amour
A pretty boy in his underwear
A pretty boy in his underwear
If there's a better reason
to jump for joy
who cares....
The concept of the video is compelling: take a large room and fill it with objects; paint the walls and all of the objects white. Next, throw in two people. In this case: a stylish, Puma-clad (of course) couple. Then, create images that are ready to be projected, showcasing various environments.
When all of this fancy (and arduous) groundwork is done, cue the sexy, beat-laden song "Underwear" by The Magnetic Fields* and get ready for some pristine synchronization. Synch: the start of the music- to the choreography of the people-to the movements of the projected images; so, the couple start moving seamlessly through a colorful collection of "virtual sceneries." You got it? Now keep it going for the duration of the song, and POOF! you have an ad.
The set-design, stills, projection and hints of what almost look like animation, are pretty stellar; and the ad has definite potential to inspire others to take this concept and really blow viewer's minds.
I am interested in seeing what some others do with the idea.
Take a look and have a listen:
*Off of 69 Love Songs, Volume I I I
A pretty girl in her underwear
A pretty girl in her underwear
If there's anything better in this world
who cares
La mort, c'est la mort
mais l'amour, c'est l'amour
La mort, c'est seulement la mort
mais l'amour, c'est l'amour
A pretty boy in his underwear
A pretty boy in his underwear
If there's a better reason
to jump for joy
who cares....
